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Dearest readers,

Meta is facing a social reckoning over AI ads.

Mark Zuckerberg's Meta is editing ads with AI without brands' knowledge, according to ADWEEK's Trishla Ostwal, and the AI glow-ups are leading to serious slop that advertisers are pulling from the platform. Oh, and starting Oct. 30, all that is legally the advertiser’s problem under Meta’s updated Commercial Terms.

Meanwhile, Omnicom and WPP are having a Coke and a smile. Christopher Cicchiello has the story on how Coca-Cola's competitive reviews shook out. 

Finally, TVNewser's updated daily cable news ratings are here! Our own Mark Mwachiro has been in the workshop bringing the new, reader-friendly ratings to life. Check them out and let us know what you think (as long as it's nice comments. Mark's been working hard).

And here's a reminder to register for ADWEEK’s live workshop on Oct. 28 at 1pm ET, How to Audit Your Social Strategy, to learn how to bring community, content, creators, and paid amplification into one connected strategy.

Now, follow me on your newsletter journey below!

1. Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups

Under Meta’s new terms, coming into play Oct. 30, advertisers are "solely responsible" for whatever its AI creates. Sounds great. Nothing can go wrong, right?

Read Trishla Ostwal's story for more.

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2. Tuesday, Oct. 20 Daily Cable News Ratings: MS NOW Wins Primetime Demo

Mark Mwachiro's updated TVNewser daily cable ratings have finally arrived. Find out if Fox News' The Five was able to outfox the ratings again. Or did MS NOW do so well that it's more like MS WOW?

Read more

3. Omnicom Nabs Coca-Cola’s North America Media Account While WPP Retains Globally

The cola wars have named new winners. Christopher Cicchiello reports that Omnicom scored Coca-Cola’s North America media account. Meanwhile, WPP retains the global media account.

Chris notes that it's a major victory for incumbent WPP, which initially won Coca-Cola’s global integrated marketing account in 2020.

Drink in all the details.

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4. 2026 FIFA World Cup Provided a Big Kick to NBCU Ad Sales

Seems like Telemundo and Peacock hit their World Cup goals. On an earnings call this week, Comcast reported that the Spanish-language broadcasts of the FIFA World Cup on NBCU platforms earned $224 million in incremental ad revenue in Q3.

But how would NBCU's ads have performed without Erling Haaland and a taxidermied "Whiskey Raccoon"? See the deets.

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5. Dentsu Creative Expands Scope With Diageo Across U.S. Trade and Shopper Marketing

Did you know ADWEEK's Christopher Cicchiello has a music blog? That makes sense because his latest story is probably music to Dentsu Creative's ears. See how Dentsu Creative was selected to lead Diageo’s U.S. trade and shopper marketing business.

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• Common Interest expands U.S. presence with Mirimar, (ADWEEK).
  
  
• CBS Mornings sees growth in October, (ADWEEK). 
  
  
• Angela Voss and Dale Harrison talk marketing math that matters, (ADWEEK).
  
  
• Pepsi renews contract with Taco Bell days after KFC switches to Coke, (CNBC).
  
  
• Asian grocery store chain 99 Ranch Market expands footprint, (ADWEEK).
  
  
• Bose acquires Skullcandy to help it reach a wider audience, (The Verge).
  
  
• Stocks see deepest decline in months amid AI worries, (NYT).
  
  
• What marketers need to make agentic AI work, (Brandshare from Treasure AI).

Read more

• Marcel gets its first CEO, (ADWEEK). 
  
  
• Shannon Nunn rounds out LePub NY leadership as CEO, (ADWEEK). 
  
  
• Ian Grody named global chief creative officer of Wpromote x Giant Spoon, (ADWEEK). 
  
  
• Tinuiti expands leadership, (PinionNewswire).