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Good morning,

Five months after announcing the deal, Fox Corp.’s $22 billion bid for Roku has closed.

We have the latest on the deal in today's top story, which also includes a reorganization at the media giant.

Plus, James Talarico’s successful campaign to become Texas' first Democratic senator used an interesting playbook. Our reporter, Trishla Ostwal, spoke with the people behind the campaign and got the numbers.

Elsewhere, Amazon is plotting a big push into enterprise AI, starting with its first ad campaign.

But first, here’s a reminder to register for ADWEEK’s webinar on Nov. 12 at 1 PM ET, Premium TV: What Viewers Value and How Advertisers Can Follow, to learn what viewers consider premium TV and how to put that insight to work in your CTV and FAST plans.

Let’s dig in.

1. Fox Corp. Completes $22 Billion Deal for Roku

Goodbye Roku, hello Fox Corp.

The media company’s $22 billion deal has closed, making it the third-largest TV entity by streaming share, Mark Mwachiro reports.

As the deal closed, Fox restructured its senior execs. Charlie Collier, Roku president of media, and Anjali Sud, president of Tubi, are leaving the company, reports The Hollywood Reporter.

Read more

2. Amazon is Letting Customers Text Its Shopping Assistant

You can now text Amazon’s AI assistant, Alexa to shop.

Amazon is piloting a feature that lets customers text requests, and Alexa for Shopping will find products, build shopping carts, and make purchases, Mitchell Parton reports.

Of course, the experience also includes ads, although Amazon isn't initially charging for placement.

Read more

3. Pastor Talarico, 3 Billion Views, and $56 Million on Broadcast: How James Talarico's Team Flipped Texas

James Talarico’s campaign to become the first Democratic Senator from Texas relied heavily on social media, reports Trishla Ostwal.

Since September 2025, Talarico’s social videos have generated 3 billion organic views. Trishla has the numbers on how Talarico’s spend was divvied up across platforms.

Read more

4. Amazon's AI Workspace Tool Gets Its First Ad Campaign

Amazon wants to prove that it’s a B2B SaaS player.

The tech giant has renamed its AI workplace tool from Amazon Quick to AWS Quick, complete with its first ad campaign. Amazon is pitching its tech as being designed for businesses to differentiate itself in the crowded space of AI business tools.

Read more

5. 9 Marketing Moves to Know This Week: McDonald's, Netflix, and More

There’s a lot of moving and shaking in the marketing world.

From McDonald’s splitting its CMO role into two to American Express nabbing a new CMO, catch up on last week’s big moves.

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• Canva’s pricing woes are a headache for marketers, (ADWEEK). 
  
  
• How news networks covered the midterm elections, (ADWEEK). 
  
  
• Poppi's founders launch a new hydration brand, (ADWEEK).
  
  
• Mirakl gets a rebrand, (ADWEEK).
  
  
• The New York Times is in talks to acquire Letterboxd, (New York Times). 
  
  
• How Meerkat’s chief creative officer finds creative highs at home, (ADWEEK). 
  
  
• The CPG Guys want to expand beyond podcasts, (ADWEEK). 
  
  
• OpenAI eyes more ChatGPT tools for businesses, (Search Engine Roundtable). 
  
  
• Petzey’s CMO Ameetess Dira talks marketing’s role in product and tech, (ADWEEK). 
  
  
• Kenya Barris joins Revolt for Bet on Black, (ADWEEK).
  
  
• DISQO launches studio and MCP, (DISQO).
  
  
• Closing commerce media’s connection gap, (Brandshare from SMG).

Read more

• VML wins Pernod Ricard USA account, (ADWEEK). 
  
  
• Kate Richling named chief brand and communications officer of Stagwell Media, (Stagwell Media).
  
  
• MNTN CEO Mark Douglas steps down, replaced by Tony Weisman, (MNTN).

Alison will be back with you tomorrow.